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A quiet empty residential lot at duskThe same lot reimagined with a completed contemporary home

SELLING WHAT
DOESN’T EXIST YET
IS COMPLICATED.

NOT FOR US.

PRE-CONSTRUCTION SALES SYSTEM FOR RESIDENTIAL BUILDERS

START SELLING
BEFORE YOU BUILD.

We turn unbuilt residential projects into sales experiences buyers can see, understand and act on before construction is finished.

THE IDEABrunello · An Immersive Vision film

HOW IT WORKS

Three steps.

01

PERCEPTION

Make them want it.

We understand the buyer, what matters to them, and how the project should be positioned and presented.

Brunello floor planBrunello living room presentationFROM INFORMATION TO DESIRE
02

IMMERSION

Let them experience it.

We transform an unbuilt project into a visual, interactive experience buyers can explore before it physically exists.

Inside the Brunello kitchenFROM LOOKING TO EXPERIENCING
03

CONVERSION

Make the next step obvious.

We create a clear path from interest to inquiry, appointment or conversation with the sales team.

A NATURAL NEXT STEP
InterestInquiryConversation
Let’s talk about your project

SEE WHAT
BUYERS SEE.

BRUNELLO / THE LIVE EXPERIENCE
Brunello living room, opening onto its pool terrace
STEP INSIDE BRUNELLO

The spaces. The details. The next step.
One continuous buyer experience.

Explore full screen

FROM UNBUILT
TO SELLABLE.

The approach, in practice.
A closer look at the buyer experience.

Brunello project study
BRUNELLO / PROJECT STUDY

A closer look.
Coming soon.

Full case study in preparation.

01A real project.
The Brunello residence.

02One place to explore.
Spaces, plans and materials.

03An experience you can use.
Explore the live project ↗

Brunello demonstrates the buyer experience in a built home; it is not a verified pre-sale results case study.

SEE HOW WE’D SELL
YOUR PROJECT.

Send us your project and we’ll show you how we would position, present and structure the pre-sale experience before construction is finished.

WE’LL REVIEW
  • What your buyers currently see.
  • Where they’re still being forced to imagine.
  • What we would change first.
Immersive VisionPRIVATE / PREPARED FOR YOU
YOUR PROJECT. A CLEAR DIRECTION.

PRE-SALE
PLAN

[PROJECT NAME]

Prepared for [COMPANY]
  1. 01Project Diagnosis
  2. 02Buyer Experience Gaps
  3. 03Recommended Priorities
  4. 04Proposed Experience
  5. 05Next Steps
IMMERSIVE VISIONSTRATEGIC DIRECTION
YOU’LL RECEIVE

A personalized pre-sale plan showing how we would approach your project and what we believe should be built first.

Use the direction with your team, or ask Immersive Vision to build the system for you.

GET YOUR PRE-SALE PLAN

Your materials stay private and are used to review your project.

No obligation. We review each project individually.

By submitting, you agree to be contacted about your project. Privacy policy

Contemporary home envisioned on the original lot

THE PROJECT DOESN’T
NEED TO BE FINISHED
TO START SELLING IT.

SEE HOW WE’D SELL YOUR PROJECT